Meet Claire Couvillion Smith, the founder and owner of Couv Collections. Claire has always loved to embrace all things girly and feminine throughout her life while inspiring others to do the same. 

It all started when she was a little girl. No matter the outfit, she proudly wore bows that were bigger than herself and would not leave the house without one in her hair at all times. They were apart of her childhood. She wore them all throughout middle school and finally decided to close the book on bows heading into high school. It wasn’t until after she graduated college and got married that she found herself wearing ribbons in her hair again. She immediately started to feel more like herself and began to wonder why she ever stopped wearing them. Since then, she slowly added other feminine elements back into her life when she realized she felt the most confident and happy when she embraced her feminine side and stopped caring when the “appropriate” age to wear all the frills, ruffles, and bows was. Now, she’s so excited to share that confidence — and a piece of herself — with all of you.